CORAL SPRINGS, Florida, October 6, 2014 /PRNewswire/ --
Software as a Service (SaaS) & Digital marketing set to swell in 2015 as new business applications integrate a common delivery model of marketing & advertising software. Companies in focus today are: Accelerize New Media Inc. (OTCBB: ACLZ), Conservant, Inc. (NASDAQ: CNVR), Adobe Systems Inc. (NASDAQ: ADBE), Salesforce.com, Inc. (NYSE: CRM) and Demandware, Inc. (NYSE: DWRE)
Accelerize New Media, Inc. (OTCQB: ACLZ), a leader in marketing technology solutions, and Square 1 Bank (NASDAQ: SQBK), the premier banking partner to entrepreneurs and the venture capital community, today announced an increase in Accelerize's credit facility from $3 million to $6 million to drive additional global adoption of its technology solutions into new and existing digital advertising markets. The facility will be used primarily to build market awareness and increase sales for Accelerize's newly launched product, CAKE for Advertisers, a software solution developed by CAKE, its digital software division. Expanding the company's product offerings into a new market of large, brand advertisers, CAKE for Advertisers is specifically designed to unlock the value of real-time insights for digital marketers. eMarketer estimates that digital ad spending will total $140.15 billion in 2014, accounting for approximately one quarter of all paid media spending worldwide. The new SaaS-based product is built to maximize effectiveness for advertisers by unifying the tracking, attribution and optimization of all digital marketing spend across search, display, email, video, social, affiliate and other channels.
Read the full ACLZ press release at http://www.financialnewsmedia.com/profiles/aclz.html
In addition to CAKE for Advertisers, Accelerize intends to use the credit facility to roll out the recently enhanced version of its affiliate marketing software solution, CAKE for Networks. The product release provides new industry-leading capabilities for the company's base of over 450 customers. The organization also plans to develop additional SaaS-based software products based on the CAKE platform to broaden its market opportunities
Additional ACLZ Coverage: Vista Partners announced last week that it has updated coverage on Accelerize New Media and raised its twelve-month price target from $2.50 to $3.50. Ross Silver, Principal Analyst at Vista Partners, stated, "ACLZ's closest comparison Conversant, Inc. announced the execution of a definitive agreement last month whereby Alliance Data will purchase Conversant for approximately $2.3 billion." Mr. Silver continues, "ACLZ's CAKE platform can be considered advertising technology or "adtech". Companies offering somewhat comparable services are being utilized by firms such as Facebook, which signed deals with Datalogix, Acxiom, BlueKai, and Epsilon last year. The industry has seen a number of buyouts of start-ups & smaller firms by larger companies." To download a FREE copy of the Accelerize New Media, Inc. research report, please visit http://www.vistapglobal.com and click the "download research" icon to gain access to the report.
Conservant, Inc. (NASDAQ: CNVR) and its premium video media solutions group, SET Media, recently announced a major new standard for services that help brand advertisers deliver more effective video campaigns. The improvements reflect the integration of SET Media's video content recognition and contextual targeting with Conversant's industry-leading personalization platform and its 300 million anonymized profiles. Together, the integrated offering delivers a new standard for video advertising. Conversant acquired SET Media in February 2014 and has spent the past seven months integrating the companies to develop unique video solutions that help customers. The combination provides unprecedented access to audience data and contextual targeting in one platform, along with video-level transparency and filtering for brand safety and viewability.
Adobe Systems Inc. (NASDAQ: ADBE) recently announced that it has acquired privately held Aviary, a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps. With millions of people already using Aviary-powered photo-editing apps and thousands of developers using Aviary's SDKs, across mobile platforms, the acquisition accelerates Adobe's strategy to make Creative Cloud a vibrant platform for third-party apps, through a new Creative SDK. Currently under development, Adobe Creative SDK is a software library that enables developers to tap into Adobe's creative technologies to build mobile apps and drive new connections between mobile devices and Adobe Creative Cloud desktop applications and services. "Aviary has an exceptional team and technology platform, as well as expertise serving a robust developer ecosystem. We're thrilled to leverage Aviary's technology to make our Creative SDK even more powerful for app developers," said Scott Belsky, vice president of Creative Cloud Ecosystem & Behance at Adobe.
Salesforce.com, Inc. (NYSE: CRM) recently announced that Heroku, a salesforce.com company and industry pioneer in cloud application development, has unveiled Heroku DX, a set of services that offer an entirely new developer experience on Heroku, making it easier and faster for companies to create apps that connect with customers. With Heroku DX, companies and their developers now have a single end-to-end platform to build the kinds of engaging apps today's users expect. By combining new Dashboard + Metrics, database analytics and deployment features, Heroku DX brings these elements together into a single, seamless experience that accelerates development of the next wave of engaging customer apps.
Demandware, Inc. (NYSE: DWRE) recently announced its partnership with Optimal Payments Plc, a leading global online payment solutions provider. Providing an integrated link between Demandware® Commerce and Optimal Payments' NETBANX payment gateway, Optimal Payments offers Demandware clients a global payment acceptance and fraud management solution. Optimal Payments allows retailers to minimize fraud losses while maintaining a positive checkout and brand experience for their customers. Backed by almost two decades of ecommerce payments experience, online businesses have access to international and multi-currency payment processing capabilities, as well as extensive risk management tools and integrated fraud management services.
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