NORWALK, Conn., July 31 /PRNewswire-FirstCall/ -- Diageo, the world's largest spirits, wine and beer company, applauded a proposed ruling today from the Alcohol Tax and Trade Bureau (TTB), that would allow Serving Facts Labels on all alcohol beverages. The notice calls for the alcohol industry to provide American consumers with detailed product information including alcohol content, the amount of alcohol per serving, macronutrients such as carbohydrates and calories in all beer, wine and spirits.
Diageo, joined by a coalition of consumer advocates, initiated the consumer rights movement in 2003, and lead the industry by asking the TTB to allow the company to put Serving Facts Labels on its spirits, beer and wine bottles and cans.
"Consumers want more information -- not less," said Guy L. Smith, Diageo Executive Vice President. "Today marks a major victory for consumers and a win for our industry. We are one step closer to providing consumers the information our research tells us they overwhelmingly want about carbs, calories, alcohol content and alcohol per serving size."
A public comment period begins the next phase of the Tax and Trade Bureau of the U.S. Treasury Department's proposed rulemaking process, and submissions will be accepted through October 29, 2007.
"We applaud the Treasury Department and the TTB for its diligence in advancing this important initiative," Smith said. "This information will ultimately assist consumers to make informed choices about what they drink."
Currently, alcohol beverages are the only consumable product that have been largely prohibited from including "Serving Fact" information such as alcohol per serving, calories, carbohydrates, fat and protein on all of their labels. The United States Department of Agriculture and the United States Department of Health and Human Services define a standard serving of alcohol as twelve fluid ounces of regular beer, 5 fluid ounces of wine or 1.5 fluid ounces of 80-proof distilled spirits.
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com.
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