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Diageo Backs Initiative to Combat Drunk Driving and Underage Drinking in Virginia

LYNCHBURG, Va., June 20 /PRNewswire/ -- Diageo, the world's leading spirits, wine, and beer company is proud to support The Century Council's "Brandon Tells His Story" program designed to combat drunk driving and underage drinking. On June 20th Brandon Silveria is a guest speaker at the Virginia American Legion Boys State program held at Liberty University. Boys State reaches thousands of young men, and is designed to develop an interest in government, civic leadership and responsibility.

Silveria travels around the country telling his story under the auspices of The Century Council, a nonprofit organization funded by some of the nation's leading distillers.

Silveria was 17 when he endured a three-week coma due to a drunk driving crash. Since his rehabilitation, Silveria has devoted himself to speaking about his experience and encouraging people under the legal drinking age to make the right decisions about alcohol. Although his speech has been permanently impaired, Silveria's presentation delivers a resounding message on the dangers of underage drinking and drunk driving and has captivated audiences across the country.

"Brandon has a very powerful story to share. Our hope is that it will resonate with young people and help save lives," said Sonya Deen, Senior Director State Government Relations, Diageo North America. "We don't want anyone under the legal drinking age consuming our products and we want to make that very clear."

Diageo is a founding member and major supporter of The Century Council, an organization funded by some of the nation's leading distillers committed to developing programs to combat drunk driving and underage drinking. These programs include "Ask, Listen, Learn," and "Cops in Shops." The Century Council also works with a broad array of education and prevention professionals on alcohol issues.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine, and beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE:DEO) and the London Stock Exchange (LSE:DGE). For more information about Diageo, its people, brands, and performance, visit us at

Celebrating life, every day, everywhere, responsibly.

Source: Diageo

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