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New Smirnoff Cocktails Collection Makes Serving Cocktails at Home Simple and Stylish

NORWALK, Conn., June 20 /PRNewswire/ -- Smirnoff(R) unveils a new drinking experience with the introduction of the Smirnoff Cocktails collection, superpremium cocktails that take the guesswork out of mixing drinks. Available in two of today's most popular cocktails - Grand Cosmopolitan and Vodka Mojito - the Smirnoff Cocktails Collection will add style to even the simplest of soirees.

Smirnoff Cocktails are expertly crafted using Smirnoff Vodka No. 21, the world's no. 1 premium vodka. Smirnoff Grand Cosmopolitan blends in Grand Marnier liqueur, fine cranberry juice and a splash of lime to create a refreshingly elegant flavor with a smooth finish. The Smirnoff Vodka Mojito is a new interpretation of the classic Cuban Mojito, made with Smirnoff No. 21 vodka, lime and mint flavors, and other quality ingredients.

"Smirnoff has combined the finest of ingredients in its new cocktails collection," says Kate Price, Marketing Director, Smirnoff. "The combination of Smirnoff Vodka with other premium spirits like Grand Marnier liqueur, creates the complete cocktail experience without leaving home. It's like having a master mixologist in a bottle."

The Smirnoff Grand Cosmopolitan is currently available nationally in liquor retail outlets. Smirnoff Vodka Mojito is currently available in the Northeast and will be available nationally later this fall. Both products will be available in 750mL and 1.75L bottles, retailing for approximately $12.99 and $19.99 respectively (suggested retail price).

As two of the most popular cocktails, the Cosmopolitan and the classic Mojito are also among the most difficult drinks to make. As a staple for simple and sophisticated entertaining, Smirnoff's top-shelf cocktails bring simplicity to otherwise complex concoctions. Offering hosts more time with their guests, Smirnoff Cocktails will add flair to home gatherings without sacrificing flavor or style. Just twist the cap, pour into a glass and enjoy.

When enjoying this new product, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

About Smirnoff

Smirnoff, the world's number-one selling premium spirit and the top- selling flavored vodka in North America, traces its heritage back to 19th century Russia, and was introduced in the United States in 1934. In a recent New York Times blind taste test of 21 world-class vodkas, Smirnoff was named its "hands-down favorite" and was also recognized with a gold medal in the 2003 San Francisco World Spirits Competition. Smirnoff has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in some 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com. Celebrating life, every day, everywhere, responsibly.

    Digital artwork furnished upon request.

    MEDIA CONTACT:
    Danielle Eddy                           Patti Costantino
    Taylor                                  Diageo
    (212) 714-1280 X295                     (646) 223-2040
    deddy@taylorpr.com                      patricia.costantino@diageo.com

Source: Smirnoff

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