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T-Mobile tinkers with its tablet, dongle plans; offers overage fee option
By:
GigaOM
Posted on June 27, 2012 at 10:43 AM EDT
On Wednesday, T-Mobile USA revamped its mobile pricing structure, introducing a new 500 MB tier, adjusting some tier prices and adding a new category of unthrottled data plans. The changes aren’t revolutionary, but they will certainly give T-Mo customers more options.
T-Mobile is still offering “classic” and “value” plans, with the latter charging cheaper rates to customers that buy or bring their own devices. But T-Mobile is further subdividing those categories into consumer and business plans. The consumer plans are subject to T-Mobile’s normal soft caps, meaning speeds will be throttled back when customers reach their monthly data allotments. The business plans, however, won’t be throttled. Instead, overage fees ranging from 2 to 10 cents a megabyte will kick in when the hard cap is exceeded. While any customer can buy either plan, T-Mobile said the overage-fee plans are targeted at business customers who need to keep their high-speed data connections at all times. There’s an advantage to signing up for hard-capped data though: the business plans are between $3 and $5 cheaper than their consumer counterparts. Apart from introducing the new 500 MB tier — which costs between $20 and 30 depending on the plan — T-Mobile has also tinkered with its existing plan pricing, adjusting some rates upwards and others downward. For instance, you’ll now pay $2 less if you sign up for a classic 2 GB plan ($38/month), but you’ll pay $2 more than you would have previously if you take the equivalent value plan ($32/month). The end result is that T-Mobile’s value plans are becoming slightly more expensive, which runs counter to its stated policy of driving more customers to an unsubsidized handset model. T-Mobile also launched new prepaid pricing plans last month. Related research and analysis from GigaOM Pro:
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