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Diageo Supports Education Initiative at California State University

SAN BERNARDINO, Calif., May 24 /PRNewswire/ -- Today Diageo, the world's leading spirits, wine and beer company, is helping kids say no to alcohol. The company is proud to support the Alcohol 101+ educational event taking place this evening at California State University in San Bernardino. Developed in 2003 by top educators in collaboration with The Century Council, Alcohol 101+ is an interactive educational CD-Rom that aims to inform college students about the dangers of drinking and help them make safe and responsible decisions when it comes to alcohol.

Set on a virtual campus, Alcohol 101+ presents students with realistic and challenging scenarios involving alcohol that they may encounter in various college settings. The program includes information targeting specific at-risk groups often found on campuses including first-year students, athletes, fraternity/sorority members and judicial policy offenders.

"Diageo wants to encourage all educational institutions to make alcohol awareness programs like Alcohol 101+ a mandatory component of orientation," said Amy Elliott, Senior Director State Government Relations, Diageo North America. "We hope that providing students with useful information on personal responsibility when it comes to alcohol will help them make safe decisions in challenging situations."

Diageo is a founding member and major supporter of The Century Council, an organization funded by some of the country's leading distillers committed to developing programs to combat drunk driving and underage drinking. These programs include "Ask, Listen, Learn," "Cops in Shops," and "Brandon Tells His Story." The Century Council also works with a broad array of education and prevention professionals on alcohol issues.

Alcohol 101+ is currently used by more than 2,000 colleges across the country. For more information about Alcohol 101 Plus or The Century Council, or to order a copy of the program free-of-charge, please visit http://www.alcohol101plus.org or http://www.centurycouncil.org.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in some 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.

For more information on The Century Council, log onto http://www.centurycouncil.org.

Source: Diageo

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