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Diageo Supports the Ohio Launch of 'We Don't Serve Teens'

COLUMBUS, Ohio, May 22 /PRNewswire/ -- Diageo, the world's leading distilled spirits, wine, and beer company is proud to support the launch of the "We Don't Serve Teens" campaign in Ohio. Unveiled nationally in October, the "We Don't Serve Teens" campaign was created by the Federal Trade Commission and The Century Council to remind adults about the legal repercussions of furnishing alcohol to minors by distributing materials to retailers and community organizations across the nation. Supporters gathered today at Club Carry Out in Columbus at Airy Pony Keg & Liquor in Cincinnati to hear speakers including Attorney General Marc Dann.

The "We Don't Serve Teens" campaign targets adults, reminding them that providing alcohol to teens is unsafe, illegal and irresponsible. Elements of the campaign include a television public service announcement, print ads, lapel pins, posters and cold-case stickers in English and Spanish that are given out at retail stores across the country.

"Diageo commends the citizens of these communities and Attorney General Dann for taking the initiative to show their support in the fight against underage drinking," said Barry Becton, Senior Director State Government Relations, Diageo. "Underage drinking affects the entire community -- we must work together to keep alcohol out of the hands of anyone under the age of 21."

Research commissioned by The Century Council, a not-for-profit organization dedicated to fighting drunk driving and underage drinking, reveals that 65% of underage youth who drink obtain alcohol from family and friends. Only 7% of youth report that they obtained alcohol from retailers who failed to check for identification.

Diageo is a founding member and major supporter of The Century Council, an organization funded by some of the country's leading distillers committed to developing programs to combat drunk driving and underage drinking. These programs include "Ask, Listen, Learn," "Cops in Shops," and "Brandon Tells His Story." The Century Council also works with a broad array of education and prevention professionals on alcohol issues.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com .

Celebrating life, every day, everywhere, responsibly

For more information on The Century Council, log onto http://www.centurycouncil.org .

    Contact:
    Zsoka McDonald, Diageo
    Ph: 203.229.4730

    Rachel Rosenblatt, FD
    Ph: 212.850.5697

Source: Diageo

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