WAT-AAH!, the first line of functional bottled water for kids, and NFL superstar, Marques Colston, recently joined forces to bring awareness to the national epidemic of childhood obesity and to promote healthier lifestyle choices. Colston, wide receiver for the New Orleans Saints, greeted fans and signed autographs at the newest Rouses Market in downtown New Orleans, just two blocks from the Superdome.

During the event, WAT-AAH! and Colston honored the work of AMIkids, a national non-profit dedicated to providing our communities' kids with a promising future, holding a special meet and greet with Colston and the kids.

"AMIkids hits very close to home for me which is why it's a pleasure and my mission to support the organization both personally and through my company, WAT-AAH!, to improve the lives of these children," says Rose Cameron, Founder and CEO of WAT-AAH!. "Meeting and spending time with someone like Marques stays with these kids long after the event itself. He's a great role model I'm honored to facilitate that kind of long standing inspiration for these kids," she adds.

The kids stood outside the market, anxiously awaiting their chance to meet the Saint. "Many of our kids dream of one day becoming a professional athlete. Meeting someone like Marques who is using his success to positively impact the lives of others through his work with Rose Cameron and WAT-AAH! and in the New Orleans community is the right kind of motivation for our kids," says Sherri Ulleg, Director of Communications for AMIkids.

About AMIkids
Founded in 1969, AMIkids, Inc., is a nationally-recognized not-for-profit that offers a promising future to more than eight thousand kids each year through positive and motivating programs that inspire learning, leadership and personal growth. AMIkids has 56 programs in nine states across the U.S., including nine programs in Louisiana. Through education, counseling and behavior modification students are empowered to make positive decisions that will ultimately shape their future and allow them the opportunity to transform their lives. For more information, log on to http://www.amikids.org.

About WAT-AAH!
WAT-AAH! is a line of functional water for kids free of sugar or sweeteners of any kind. Since 2008, the brand has been convincing kids to drink water as opposed to sodas or sugary drinks. WAT-AAH! is the exclusive beverage partner for Beyonce's 'Move Your Body' Flash Workout, supporting Michelle Obama's Let's Move! initiative. WAT-AAH! has also partnered with other key NFL sports stars through Legacy Growth Partners and SWC Management. WAT-AAH! is available across the US in over 6000 stores/supermarkets as well as 1,500 schools/districts. For more information, visit http://www.wat-aah.com.

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