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Diageo Backs Initiative to Combat Drunk Driving and Underage Drinking in Texas

AUSTIN, Texas, May 2 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine, and beer company was proud to join Brandon Silveria and support his efforts to combat drunk driving and underage drinking as he spoke to nearly 1,000 local students and community members as they prepare for prom and graduation season.

Brandon Silveria, who survived a drunk driving crash when he was a teen, spoke to students at Crockett High School in Austin and at Brackenridge High School in San Antonio yesterday alongside Texas Attorney General Greg Abbott. Brandon travels around the country telling his story under the auspices of The Century Council.

Silveria was 17 when he endured a three-week coma due to a drunk driving crash. Since his rehabilitation, Silveria has devoted himself to speaking about his experience and encouraging people under the legal drinking age to make the right decisions about alcohol. Although his speech has been permanently impaired, Silveria's presentation delivers a resounding message on the dangers of underage drinking and drunk driving and has captivated audiences across the country.

"We hope Brandon's story resonates with students today and that his powerful message helps save lives," said Winn Atkins, Senior Director State Government Relations, Diageo North America. "While Diageo believes our products should be enjoyed responsibly, we do not want the business of anyone under the legal drinking age, period."

Diageo is a founding member and major supporter of The Century Council, an organization funded by the country's leading distillers committed to developing programs to combat drunk driving and underage drinking. These programs include "Ask, Listen, Learn," "Cops in Shops," "Brandon Tells His Story" and "Girl Talk." The Century Council also works with a broad array of education and prevention professionals on alcohol issues.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at

Celebrating life, every day, everywhere, responsibly.

Source: Diageo

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