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Diageo Supports North Carolina Legislation to Combat Underage Drinking

RALEIGH, N.C., April 12 /PRNewswire-USNewswire/ -- Legislation aimed at combating underage drinking passed the North Carolina legislature's Committee on Transportation yesterday. The bill, introduced by Rep. Ty Harrell (D-41) and backed by Diageo, the world's leading spirits, wine and beer company, punishes adults who knowingly provide alcohol to those under the legal drinking age.

"Diageo applauds Rep. Harrell and North Carolina's Committee on Transportation for passing HB 1277," said Sonya Deen, Senior Director Government Affairs, Diageo North America. "Diageo and its employees strongly endorse zero tolerance when it comes to underage drinking. We are proud to support the state of North Carolina with this important legislation to keep alcohol out of the hands of young people."

An industry leader in its commitment to promoting responsible drinking, Diageo has led the passage of similar bills in other states to fight underage drinking by suspending the driver's license of adults who knowingly furnish alcohol to those under 21. Bills have been introduced in more than 20 states and signed into law in seven.

Research shows that adults are by far the main source of alcohol for underage drinkers. The Century Council, a not-for-profit organization dedicated to fighting drunk driving and underage drinking, found that 65% of underage drinkers get their alcohol from family and adult friends. A report to Congress by the National Academy of Sciences identified friends and adult purchasers as the most frequent sources of alcohol among college students and older adolescents. Family members were cited as the most frequent source for younger adolescents.

"Diageo is a company made up of mothers, fathers, sisters and brothers who are committed to keeping alcohol away from kids," said Deen. "We are grateful to have the opportunity to lead the industry by proactively working with lawmakers in North Carolina and across the country to combat underage drinking."

HB 1277 is now being sent to the Committee on Judiciary in the North Carolina House of Representatives for approval.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at

Celebrating life, every day, everywhere, responsibly.

Source: Diageo

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