Vitrue Raises $17 Million For To Help Brands Manage Social Media
February 17, 2011 at 02:57 AM EST
Vitrue , a social media marketing company, has raised $17 million in Series C financing led by Scale Venture Partners and Advent Venture Partners with existing investors General Catalyst Partners , Comcast Interactive, and Dace Ventures participating in the round. This brings Vitrue's total funding to $30 million. In conjunction with the announcement, former Facebook Vice President of Global Sales Mike Murphy has joined Vitrue as Special Advisor to the CEO. As we've written in the past , Vitrue’s SaaS platform allows brands and marketing agencies to communicate with fans and consumers across Facebook and Twitter accounts, location based services, and via mobile applications. The company's SRM (social relationship management) platform is being used by a number of high profile brands including Harley Davidson, Mentos, Dick’s Sporting Goods, Crocs, Eddie Bauer, Maybelline, Purina, McDonald’s, YouTube, Ford, AT&T, Disney and Best Buy.