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Diageo Brands Continue to Lead Impact Databank's Top 100 Premium Spirits List

NORWALK, Conn., March 29 /PRNewswire-FirstCall/ -- Diageo, the world's leading premium drinks business is pleased to announce that eight of its spirit brands are among the top 20 premium spirits in the world, according to Impact Databank. Once again, Impact ranked Smirnoff as the number one premium spirit in the world in 2006, with estimated volume sales of nearly 23 million nine-litre equivalent cases. Seven other Diageo brands were listed in the top 20, including: Johnnie Walker, Captain Morgan, Baileys, Jose Cuervo, J&B, Gordon's Gin and Crown Royal.

"Diageo's strategy has always been to offer our customer and consumers the leading brands they want to order time and time again," said Paul Walsh, CEO, Diageo plc.

Impact, a leading drinks trade publication, releases this exclusive ranking of the world's top 100 spirits brands every year.

Walsh continued, "I'm delighted with the performance of our brands during the past year and Impact's ranking simply illustrates how Diageo's brands are truly leaders not only in their respective categories, but among all premium spirits globally."

In 2006, Smirnoff widened its lead over Bacardi to nearly 4 million cases sold worldwide. Johnnie Walker led the whisk(e)y category and claimed the number 3 spot overall thanks to its standout performance in 2006. In addition, Impact ranks Johnnie Walker as the top brand by retail value, selling $4 billion worth of product.

About Diageo

Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, J.B, Jose Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at

Source: Diageo

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