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Twelve Diageo Brands Are Recognized for their Performance by Industry Analyst Adams Business Research

NORWALK, Conn., March 22 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, is proud to announce that twelve of its brands have been recognized by Adams Business Research for their performance in 2006.

Seven Diageo brands were recognized as 'Established Growth Brands' by Adams for a third consecutive year, while the company also received accolades in the 'Rising Stars' and 'Comeback Brands' categories. Results are based on domestic U.S. sales.

The following brands have been designated by Adams as 'Established Growth Brands' for the third consecutive year:

    -- Baileys
    -- Captain Morgan
    -- Crown Royal
    -- Jose Cuervo
    -- Johnnie Walker Black Label
    -- Sterling Vineyards Collection
    -- Guinness Draught

    A 'Comeback Brand' award went to:

    -- Johnnie Walker Red Label

    The Rising Star award went to:

    -- Ciroc
    -- Edna Valley
    -- Smirnoff Twisted V
    -- Smithwick's Irish Ale

"Diageo is very proud to be recognized by Adams," said Ivan Menezes, President & CEO, Diageo North America. "These awards are testament to the efforts and successful collaboration between our sales and marketing teams and to the commitment and support of our wholesale and retail customers."

Adams Business Research and the Adams Beverage Handbook deliver the most comprehensive analysis of the spirits industry using a variety of resources to compile annual category and brand performance measures, including information supplied directly from the major manufacturers.

Its annual Growth Brands report tracks profit generating brands and indicators. The distinction of Established Growth Brand denotes a brand rich not only in brand equity, but also in the sales growth needed to sustain lasting growth.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at

Celebrating life, every day, everywhere, responsibly.

Source: Diageo

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