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Diageo Receives Nine Impact Hot Brand Awards

NORWALK, Conn., March 15 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, is proud to announce that it has won a total of nine Hot Brand awards from leading industry analyst Impact Databank. Diageo is the only company to be recognized for its brand performance across three categories, with five spirits brands, two wine brands, and two of its beer brands receiving the Hot Brand designation.

    Diageo Brands recognized as Impact Hot Brands for 2006 are:

    * Smirnoff
    * Captain Morgan
    * Crown Royal
    * Edna Valley Vineyard
    * Jose Cuervo
    * Jose Cuervo Golden Margarita
    * Sterling Vintner's Collection
    * Red Stripe
    * Smirnoff Twisted V

The Impact Hot Brand Awards are given in four categories: Distilled Spirits, Domestic Wines, Imported Wines, and Beer/Flavored Malt Beverages. Brands must meet the following criteria to receive the Impact Hot Brands designation:

    * Be an established brand with at least 20% growth in the last year (2006)
    * Have double digit growth in the last three years (2003-2006)
    * Meet a minimum volume requirement of 200,00 cases (Distilled Spirits) or
      250,000 cases (Domestic Wines) in calendar year 2006
    * Special consideration is given in the Domestic Wine category for high
      volume with strong growth

"It is gratifying to be recognized for the growth momentum on our brands," said Ivan Menezes, president & CEO of Diageo North America. "This sustained performance is because of the commitment and support of our retail and wholesale customers and our people at Diageo."

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at

Celebrating life, every day, everywhere, responsibly.

Source: Diageo

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