Every year the American Advertising Association holds its annual Addy® Awards. In the first of a three-tier competition The Novamedia Group stood out in the Sales Promotion/Point of Purchase (POP) category with their Miller Leinenkugel’s Artlite® Display. Novamedia was presented with a Gold Addy® by the Advertising Club of Fort Worth at their local Addy® Awards. The ADDYs® are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The Gold Award guarantees Novamedia’s entry will move on to the District Competition where the entry will further represent their patented Artlite® printing process.
Artlite® is a unique multi-layer printing process that creates highly impactful illuminated displays. The increased demand for Artlite® products is being driven by major companies in the electronics, clothing, tobacco, beverage, food service, and other industries that are looking to differentiate their brands from their competition. Applications for Artlite® include Point-of-Purchase (POP) displays and signage, visual merchandising, illuminated vending equipment, and other types of illuminated signage.
Illuminated displays that incorporate Artlite® provide many benefits over the standard backlit displays and neon signs that are most commonly in use today. These benefits include:
- Visually appealing, memorable graphics featuring 3-dimensional, halo, and/or neon effects.
- High resolution reproduction of brand logos.
- High durability.
- Interchangeable graphic panels.
- Low acquisition and operating costs.
“We are very proud to have stood out to our local peers at this competition,” stated Frost Prioleau, CEO of the Novamedia Group. “We look forward to see how far our display will go in the ADDYs.”
About The Novamedia Group
The Novamedia Group is an innovative provider of illuminated displays and screen printed products. In addition to providing screen printing services and a proprietary line of lightboxes, the company owns the world wide patent rights to the Artlite® process.
Artlite® is a unique multi layer printing process that creates halo, 3D, and neon effects in standard backlit signs and displays. Illuminated displays made with Artlite combine high impact graphics with the visual detail, durability, interchangeability, and economy.
Over 500,000 illuminated signs and displays using the Artlite process have been manufactured to date for companies such as Diageo (NYSE:DEO), Nokia (NYSE:NOK), and Pizza Hut (NYSE:YUM). These companies and others have benefited from Artlite in a wide range of applications, including point of purchase (POP) displays, restaurant advertising, outdoor advertising, licensed goods, vending equipment and others.