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Eastern Financial Florida Credit Union Selects Independent Financial to Expand Investment Products and Services

Independent Financial Marketing Group, Inc. today announced that Eastern Financial Florida Credit Union has selected it to expand the investment and insurance product offerings for Eastern Financial members. Through this agreement, Eastern Financials 950 member companies and 215,000 individual members will have access to these new wealth management and retirement planning solutions, including annuities, mutual funds and 401k plans.

Our members now have new wealth management and retirement planning solutions, said Steve McGill, President and CEO of Eastern Financial. This relationship allows our members to benefit from more investment choices in-house along with Independent Financials industry expertise, service administration and commitment to innovation in its financial product offerings.

Eastern Financial, the largest credit union in South Florida, ranks among the top 35 credit unions in the nation. Founded in 1937, Eastern Financial is a full-service financial institution with over $2.4 billion in assets. The credit union serves employees of many of the largest public and private companies in Florida, and also serves individual members who live or work in Palm Beach, Broward, Miami-Dade, Pinellas, or Hillsborough counties.

We are pleased to be chosen by Eastern Financial, one of the countrys fastest growing credit unions, said Michael Weiss, President of Independent Financial. Across the industry, investors are looking for more investment options to meet their needs than what has been traditionally available. Credit unions are becoming more competitive with banks in todays market, and we will help Eastern Financial provide its clients with the best wealth management solutions available.

About Eastern Financial Florida Credit Union:

Eastern Financial Florida Credit Union is the largest credit union in South Florida and the third largest in Florida with $2.4 billion in assets. It has 27 branches in South Florida and the Tampa Bay region, serves more than 950 member companies and provides financial services to more than 215,000 individual members. Eastern Financial Florida Credit Union was founded in 1937 as the original credit union for Eastern Airlines. In 2002 it changed its charter to allow membership by anyone who lives or works in Palm Beach, Broward, Miami-Dade, Pinellas, or Hillsborough counties. Eastern Financial Florida Credit Union is based in Miramar, Florida.

About Independent Financial

Since 1983, Independent Financial has been a prominent leader in providing banks, savings and loans, and credit unions nationwide with a portfolio of investment and insurance products, plus the sophisticated infrastructure necessary to support their sale. Independent Financial is a member of the Sun Life Financial group of companies. For more information, please visit www.ifmg.com.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2006, the Sun Life Financial group of companies had total assets under management of US $374.7 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF.

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