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Crown Royal to Give Texas Adult Race Fans the Chance to Experience 'The Good Life' at Texas Motor Speedway on April 15

NORWALK, Conn., March 6 /PRNewswire/ -- Crown Royal Championship Racing today announced that it will give one Texas adult race fan the opportunity to have his / her name incorporated into the paint scheme of a race car during this spring's NASCAR NEXTEL Cup Series (NNCS) race at Texas Motor Speedway (TMS) as part of Crown Royal's "Your Name Here" promotion.

From now until March 15, Texas residents 21 and over can enter the Crown Royal "Your Name Here" sweepstakes online at http://www.crownroyal.com/Texas. The winner will be randomly selected and have his / her name painted on the No. 26 Crown Royal Ford Fusion driven by Jamie McMurray at TMS on April 15. The Joplin, MO, native has posted one top-five and three top-10 finishes in six starts at the Fort Worth racetrack.

As guest of honor at The Great American Speedway, the winner will also receive a pair of tickets and transportation to the race, a VIP pit tour and access to watch the race from the Crown Royal pit box.

"The Crown Royal 'Your Name Here' consumer program is designed to offer Texas residents a truly unique experience which allows one adult race fan to feel like a king for a day," said Jim Lorenz, Senior Brand Manager, Crown Royal. "Texas has been one of Crown Royal's biggest markets for some time, which is why we wanted to reward one adult consumer with a big Texas prize -- being the focal point of the No. 26 Crown Royal Ford Fusion paint scheme that will be seen by more than 100,000 fans in attendance and viewed by many millions more at home on television."

This announcement comes on the heels of Crown Royal's landmark "Your Name Here 400" national promotion that recently awarded naming rights to the spring NNCS race at Richmond International Raceway to Jim Stewart of Houma, LA.

Stewart, 34, was randomly selected from nine finalists in a ceremony at Daytona International Speedway on Feb. 16, marking the first time in history that a major sporting event will be named after a fan. The race will be held under the lights on May 5 and will be called the "Crown Royal presents the Jim Stewart 400."

For the second consecutive year, Crown Royal is the primary sponsor of the No. 26 Roush Fenway Racing Ford Fusion team driven by Jamie McMurray. This includes primary paint scheme of the No. 26 car at 24 races during the 2007 season. Additionally, the Crown Royal Special Reserve brand is presenting sponsor of the Grand American Rolex Sports Car Series and primary sponsor of Cheever Racing's No. 39 Porsche driven by Christian Fittipaldi and Harrison Brix. Crown Royal will also serve as title sponsor in 2007 of the Crown Royal 200 at Watkins Glen, N.Y., on August 9-10.

About Crown Royal

Crown Royal, the number one selling whisky in the U.S. by value, has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. In addition to its motorsports sponsorships, the brand also sponsors The Crown Royal Bad Boys of Comedy Tour, the Crown Royal American Turf stakes race at Churchill Downs and a number of other major regional and national events. For more information on Crown Royal, visit http://www.crownroyal.com.

About Diageo

Crown Royal is proudly owned by Diageo (Dee-AH-Gee-O), the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (NYSE:DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.

About Roush Fenway Racing

Roush Fenway Racing is NASCAR's largest team operating 13 motorsports teams, five in NASCAR NEXTEL Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; five in the Busch Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Todd Kluever, Michel Jourdain Jr. and Danny O'Quinn Jr.; and three in the Craftsman Truck Series with Edwards, Peter Shepherd, Travis Kvapil and Erik Darnell. For more information on any of the Roush Fenway Racing teams, log onto http://www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704-720-4645.

Source: Crown Royal

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