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Layar’s New Augmented Reality Browser Makes For A Strong Location Play

By: TechCrunch

Posted on June 02, 2010 at 09:14 AM EDT

Layar is today unveiling the latest iteration of its Reality Browser product (3.5), starting with an Android version with an iPhone 3GS app update scheduled for later. With the new version of the browser, users can now easily discover and experience Augmented Reality without the need to enter a search query or open a specific layer. This means users can instantly see the most interesting content nearby upon launching the browser, effectively turning it into a potent location-based search and discovery service with an augmented reality element attached to it rather than the other way around.

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