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ProShares Launches First ETFs Providing Magnified Exposure to Europe, Pacific ex-Japan, Brazil and Mexico

ProShares, the leading manager of leveraged and inverse ETFs,1 announced today that it is launching the first ETFs in the United States designed to provide magnified exposure to indexes covering Europe, Pacific ex-Japan, Brazil and Mexico. The four ETFs, which seek 200% of the daily return of their respective indexes, before fees and expenses, will be listed on NYSE Arca today.

The new ETFs complement existing ProShares ETFs that provide inverse exposure to the four international indexes. With today’s launch, ProShares now offers 19 leveraged and inverse ETFs benchmarked to a wide variety of international regions and countries.

“The ETFs we’re launching today offer U.S. investors new ways to obtain magnified exposure to these widely followed regions and countries,” said Michael L. Sapir, Chairman and CEO of ProShare Advisors LLC, ProShares’ investment advisor. “We are pleased to provide investors with valuable tools to act on their views.”

ProShares

Ticker
Symbol

Index

Objective*

Exchange

New Ultra International ProShares

Ultra MSCI Europe UPV MSCI Europe Index +200% Daily NYSE Arca
Ultra MSCI Pacific Ex-Japan UXJ MSCI Pacific ex Japan Index +200% Daily NYSE Arca
Ultra MSCI Brazil UBR MSCI Brazil Index +200% Daily NYSE Arca
Ultra MSCI Mexico Investable Market UMX MSCI Mexico Investable Market Index +200% Daily NYSE Arca

Existing Complementary Ultra Short International ProShares

UltraShort MSCI Europe EPV MSCI Europe Index -200% Daily NYSE Arca
UltraShort MSCI Pacific Ex-Japan JPX MSCI Pacific ex Japan Index -200% Daily NYSE Arca
UltraShort MSCI Brazil BZQ MSCI Brazil Index -200% Daily NYSE Arca
UltraShort MSCI Mexico Investable Market SMK MSCI Mexico Investable Market Index -200% Daily NYSE Arca

*Before fees and expenses

About ProShares

ProShares is part of ProFunds Group, the leader in leveraged and inverse funds.1 ProShares introduced the first leveraged and inverse ETFs in the U.S. in 2006. Since 1997, ProFunds mutual funds have provided investors with access to sophisticated investment strategies.

Each Short or Ultra ProShares ETF and leveraged or inverse ProFund seeks a return that is a multiple or inverse multiple (e.g., -200%) of the return of an index or other benchmark (target) for a single day, before fees and expenses. Due to the compounding of daily returns, Short or Ultra ProShares’ and leveraged and inverse ProFunds’ returns over periods other than one day will likely differ in amount and possibly direction from the target return for the same period. Investors should monitor holdings consistent with their strategies, as frequently as daily. For more on correlation, leverage and other risks, please read the ProShares or ProFunds prospectus.

April 29, 2010

1 Source: Lipper, based on a worldwide analysis of all of the known providers of funds in these categories. The analysis covered ETFs, ETNs and mutual funds by the number of funds and assets (as of 6/30/2009).

All investing involves risk, including the possible loss of principal. ProShares entail certain risks, including the use of aggressive investment techniques (futures contracts, options, forward contracts, swap agreements and similar instruments), imperfect benchmark correlation, leverage and market-price variance risks, all of which can increase volatility and decrease performance. ProShares are non-diversified and narrowly focused investments, including single country funds, typically exhibit higher volatility. International investments may also involve risk from unfavorable fluctuation in currency values, differences in generally accepted accounting principles and economic or political instability. In emerging markets, all these risks are heightened and lower trading volumes may occur. Short ProShares should lose value when their market indexes rise. There is no guarantee that any ProShares ETF will achieve its investment objective. Many ProFunds employ leveraged investment techniques that magnify gains and losses, and result in greater volatility in value.

The NAV values of these International ProShares are computed as of the close of the U.S. securities markets based upon the value of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index.

Carefully consider the investment objectives, risks, charges and expenses of ProShares and ProFunds before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing. For ProShares ETF prospectuses visit proshares.com. For ProFunds mutual fund prospectuses visit profunds.com.

"ProFunds Group" includes ProFunds mutual funds and ProShares ETFs. ProFunds Distributors, Inc. is distributor for ProFunds mutual funds. ProShares ETFs are distributed by SEI Investments Distribution Co., which is not affiliated with ProFunds Group or its affiliates.

MSCI, MSCI Inc. and MSCI Index are service marks of MSCI, and have been licensed for use by ProShares. ProShares have not been passed on by MSCI or its subsidiaries or affiliates as to their legality or suitability. ProShares are not sponsored, endorsed, sold or promoted by MSCI or its subsidiaries or affiliates, and they make no representation regarding the advisability of investing in these products. THIS ENTITY AND ITS SUBSIDIARIES AND AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

Contacts:

Hewes Communications, Inc.
Tucker Hewes, 212-207-9451
tucker@hewescomm.com

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