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Zwack, the National Shot of Hungary, Introduced in Ohio

NEW YORK, Feb. 20 /PRNewswire-FirstCall/ -- Diageo North America, the world's leading premium- drinks company, is introducing Zwack, the National Shot of Hungary Since 1790, to Ohio. Zwack will be available throughout the state by March 1, 2007.

According to a secret recipe, Zwack is a super-premium liqueur distilled spirit made from more than 40 natural herbs and spices from all over the world that has been in the family since 1790. Zwack is a dark amber color and smells of herbs, spices and citrus. It is aged in oak casks for a minimum of six months and packaged in a distinctive dark green round bottle.

"For the last 200 years, Zwack has represented the best in quality and Hungarian tradition with its unique taste and packaging," said Izabella Zwack, Zwack's Global Brand Ambassador. "We are most proud to bring Zwack to Ohio, a state filled with Hungarian people and culture."

Izabella and Sandor Zwack, the fifth generation to carry on the robust legacy, will travel Ohio promoting more than 200 years of Zwack history and responsible drinking. Along with their father, Peter Zwack, former Hungarian Ambassador to the United States, the Zwacks will stop in Cleveland, Columbus and Cincinnati.

"Zwack is a national institution in Hungary with an amazing story behind the bottle," said Mauro Pennella, Vice President of Global Innovation for Diageo. "Created for royalty and embraced by the masses, Zwack not only survived two world wars, but the spherical Zwack bottles are believed to be a symbol of Attila the Hun's war hammer that he used to conquer Europe."

Zwack is distributed locally by Glazers of Ohio, and will be available throughout Ohio by March 1. Zwack is produced in Budapest, Hungary by Zwack Unicum Co. Ltd., and is already available in Buffalo, NY.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at

Celebrating life, every day, everywhere, responsibly.

EDITORS NOTE: For more information, high-resolution artwork or to arrange an interview, contact: Mike Manning at 720-936-3996;, or Greg Leonard at 646-223-2111 or

North America

Source: Diageo

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