Breaking News Bar

Business News and Information

The Ketel One(R) Canteen Rolls Out This Holiday Season To Promote Responsible Drinking

NEW YORK, Dec. 2 /PRNewswire/ -- To celebrate the season responsibly, Ketel One vodka has created a luxury, late-night experience that will provide gentlemen and their friends with everything they need to end their night right this December. The Ketel One Canteen will travel across the country offering complimentary gourmet food, bottled water and chauffeured rides home in New York City, Chicago and Los Angeles. Each city will feature recipes created by celebrity chefs Michael Psilakis, Rick Bayless and Ilan Hall respectively.

The chefs' unique take on late-night food is reflective of their personal cooking styles. Michael Psilakis pays homage to his Greek-American roots while Rick Bayless will offer contemporary expressions of Mexico's most beloved dishes. Ilan Hall fuses together a wide array of ethnicities and tastes as he does at his new Los Angeles restaurant.

In addition to late night bites, Ketel One vodka will offer complimentary rides home on a first-come-first-served basis in high-end vehicles. This combination of gourmet food and safe rides ensure that everyone ends their night out in a responsible manner.

"The holidays are a time of celebration, but it's important to always drink responsibly," said Toby Whitmoyer, Director of Marketing, Ketel One vodka. "The Ketel One Canteen is the perfect way for gentlemen and their friends to end their evening."

THE KETEL ONE CANTEEN DETAILS
-----------------------------
Dates:       New York City - Dec. 3-5
             Chicago - Dec. 10-12
             Los Angeles - Dec. 17-19
Time:        Midnight - 2 a.m.
Locations:   New York City - Meatpacking district
             Chicago - Gold Coast district
             Los Angeles - West Hollywood

About Ketel One® Vodka

Ketel One® vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One vodka is produced by the Nolet family in Schiedam, Holland, who has been distilling fine spirits for 10 generations. Ketel One is produced from the finest quality wheat. The super premium vodka is crafted from small batches using traditional copper pot stills including the original copper pot still "Distilleerketel #1" after which Ketel One is named. For more information, visit www.ketelone.com.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market, and distribute Ketel One vodka and Ketel One Citroen vodka. The Ketel One brand is owned by Double Eagle Brands N.V.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.

SOURCE Ketel One(R) vodka

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
 
bottom clear