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Captain Keymaster to Help Keep St. Louis Safe This Thanksgiving Eve

ST. LOUIS, Nov. 24 /PRNewswire/ -- What's better than the annual fight for the drumstick during Thanksgiving dinner? If you ask the Captain, it's the Wednesday before Thanksgiving, one of the biggest party nights of the season! This year, those partaking in pre-Thanksgiving festivities will have the opportunity to party responsibly the entire night, from the very first toast to the trip home.

In a partnership with STL Scooterguy and the "Calling all Captains" campaign, Captain Morgan is proud to sponsor a free ride service for St. Louis residents and visitors, that will safely take them from their popular downtown party destinations back home in the convenience of their own cars.

"The Thanksgiving holiday is a time that should be celebrated with friends and family. We hope that our efforts to give the people of St. Louis a safe ride home will help make the celebration as stress free as possible," said Tom Herbst, Director of Marketing, Diageo Rums.

The free rides will be offered at the following locations:

  • Soulard - 10pm - 1 am
  • Washington Ave - 10pm - 3am
  • South County-South Lindbergh - 10pm - 1am
  • West Port - 10 pm - 1am
  • Clayton - 10 pm - 1am
  • University City - 10pm - 1am

"ScooterGuy has taken over 7000 people home since this time last year. We know that the Holiday Season is one of the busiest times for parties. Almost everybody has an occasion that they are celebrating over the next 6 weeks. We appreciate Captain Morgan partnering with us to help kick off the season safely," said Kelly Oliver, President of ScooterGuy.

Regardless of the season, Captain Morgan reminds consumers to drink responsibly. Captain's Orders!

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. Celebrating life, every day, everywhere, responsibly.


Contacts:
Greg Leonard
Diageo
646-223-2111
Greg.Leonard@diageo.com

Glenn Lehrman
Rogers & Cowan
310-854-8189
glehrman@rogersandcowan.com

SOURCE Captain Morgan

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