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Captain Morgan 'Calling All Captains' This Halloween

NEW YORK, Oct. 8 /PRNewswire-FirstCall/ --Just call him Captain Halloween! With two new ad spots, a consumer contest and sponsorship of legendary parties at Fantasy Fest, Hallow-Dega and the Voodoo Music Experience, Captain Morgan will be the man around town this holiday month as he serves as the largest single Halloween host in the country.

"Halloween and Captain Morgan go together like our fine spiced rum and cola, and throughout the country he will be 'Calling All Captains' to be a part of his most favored time of year," said Tom Herbst, Director of Marketing, Diageo Rums. "We also remind our Captains that the best way to enjoy Halloween or any other time of year with Captain Morgan is to do so responsibly."

Captain Morgan will kick things off this month with the unveiling of two new ad spots, "Captain Monster Party" and "Captain Extra Mile". The two 15-second Halloween- themed spots feature parties that show how ambitious a Captain Morgan host can be when celebrating the most creative holiday of the year. Produced by Grey Worldwide the thematic campaign has been part of a series of new ads that began rolling out in May. These two executions will be readily seen across the cable network spectrum including ESPN, Spike TV, Comedy Central, FX, TBS and Discovery.

Since a party isn't really a party without the Captain, Captain Morgan will serve as the title sponsor of the inaugural Hallow-Dega weekend at Talladega Speedway. Taking place October 30th - November 1st, Hallow-Dega will feature NASCAR racing, costume contests, free concerts and a party atmosphere so legendary they named a movie after it. Always the giver, The Captain will be holding a Monster Party at the Captains Quarters on October 31, where the first 100 people and a friend of legal drinking age dressed up as monsters will win tickets to see the NASCAR Camping World Mountain Dew 250 fueled by Fred's. Immediately following the race Captain Morgan will have his own musical stage where a concert will kick off the evening of festivities with performances by Houston Country, Blackberry Smoke, Lo Cash Cowboys and Colt Ford.

Never one to rest on his laurels, The Captain will then head to Key West, Florida to lead his personalized float down Duval Street for the 8th Annual Captain Morgan Fantasy Fest parade, where 75,000 attendees will revel in the most legendary Halloween party in the country. Celebrating 30 years of flamboyancy, the ten day celebration in Key West will include balls, costume parties, and of course the aforementioned Captain Morgan Fantasy Fest Parade. To ensure that everyone enjoys the parade responsibly, The Captain will once again be bringing his safe ride program to Florida, offering all consumers free public transportation home after the parade.

The Captain will also be getting his groove on in the Big Easy during the Voodoo Music Experience in New Orleans. Featuring three days of music by some of the world's biggest recording artists, Captain Morgan will be amping up the party with by bringing the festival performers to a more intimate setting for an exclusive concert experience.

As if all the revelry wasn't enough, The Captain is taking it one step further by offering consumers the opportunity to win a prize package to attend the grandest party of them all, Mardi Gras. Consumers can text or email a photo of their best monster costume and the winner will receive a trip for four to the ultimate Monster Party at Mardi Gras in New Orleans next February.

Captain Morgan reminds consumers to drink responsibly. Captain's Orders!

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Celebrating life, every day, everywhere, responsibly.

    Greg Leonard

    Glenn Lehrman
    Rogers & Cowan


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