WEED, Ky., Oct. 5 /PRNewswire-FirstCall/ -- As race fans prepare for the excitement of night racing at a track that embodies the history and hometown roots of many of NASCAR's elite, Jeremiah Weed Southern Style Sweet Tea today announced that it will be coming along for the ride at Lowe's Motor Speedway on October 17 as primary sponsor of the No. 26 Roush Fenway Ford Fusion driven by Jamie McMurray. In the process, the brand also becomes the first vodka to sponsor a car since NASCAR lifted its ban on spirits sponsors beginning with the 2005 season.
"In its first ever major sponsorship, Jeremiah Weed Southern Style Sweet Tea is thrilled to utilize NASCAR as a platform to extend its Southern ideals and traditions to the millions of fans who follow the sport," said Judd Zusel, Director of Innovation, Diageo. "Jeremiah Weed Sweet Tea sees a clear opportunity to elevate the brand even further by connecting with adult consumers that have an undying passion for the sport they love, and encourage them to enjoy our sweet tea vodka responsibly throughout the weekend's race festivities."
Mr. Jeremiah Weed, legendary patron father of Jeremiah Weed Bourbon Liqueur, first made this announcement from his home in Weed, Kentucky, and declared that it was now, more than ever, the right time to rally behind America's fastest sport and all of its avid fans.
"Jeremiah Weed was born in the south and to thank some of the brand's favorite people for embracing the product, we thought Charlotte would be the perfect place to make our NASCAR debut," said Weed. "We look forward to providing fans a reason to celebrate responsibly all weekend, and will do everything we can to ensure that we are toasting Jamie when hopefully he puts the No. 26 car in Victory Lane."
Jeremiah Weed Southern Style Sweet Tea first introduced itself to the sport earlier this year when it offered to become the official sponsor of air in the stock car tires. To guarantee fans enjoy the race in true southern style, Jeremiah Weed will announce additional details regarding the sponsorship of the No. 26 Ford leading up to the race weekend.
Additional updates from Mr. Weed can be found on the Jeremiah Weed website (www.jeremiahweed.com).
About Jeremiah Weed:
Jeremiah Weed Southern Style Sweet Tea is 70 proof sweet tea flavored vodka brought to the public by Mr. Jeremiah Weed, the original Southern gentleman. Born of a long Southern and Kentucky distilling tradition, Jeremiah Weed Southern Style Sweet Tea utilizes only the highest quality ingredients for a taste, which we think you will find second to none. You can learn more about Jeremiah Weed Sweet Tea, Jeremiah Weed Country Peach Sweet Tea, Jeremiah Weed Sweet Tea & Bourbon Whisky, Jeremiah Weed Bourbon Liqueur and "The Legend" Mr. Jeremiah Weed himself at www.jeremiahweed.com.
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
About Roush Fenway:
Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com.
Contacts: Gillian Cook Nicole Anastasi Diageo Taylor PR 646 223 2326 704.796.9992 firstname.lastname@example.org email@example.com