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Media Advisory - Sun Life Financial U.S. President, Robert C. Salipante to speak at the Citigroup 2007 Financial Services Conference

TORONTO, Jan. 29 /PRNewswire-FirstCall/ - Mr. Salipante will outline the Sun Life Financial U.S. strategy to deliver solid growth through deeper penetration of existing markets and extended product and distribution reach. His comments will focus on Sun Life's recent U.S. Group acquisition and execution against Sun Life's U.S. Variable Annuity strategy.

To listen to the speech via live audio webcast and to view the presentation slides, please visit our website and click on the Executive Presentation link from the homepage 10 minutes prior to the start of the presentation. A link to the host website, where you can access the webcast and download required software, will be provided along with links to related information. The webcast and presentation slides will be archived on our website following the event.

Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of September 30, 2006, the Sun Life Financial group of companies had total assets under management in excess of CDN$400 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF.

Source: Sun Life Financial Inc.

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